More than a Market: Why Farmers Markets Matter

More than a Market: Why Farmers Markets Matter, is a new video series from the Boise Farmers Market. Brought to you by a grant from the USDA, these videos share the compelling reasons why shopping at a local farmers market is so impactful. From sustainable practices to economic boons and nutrient-dense goods, farmers markets are unique in the fresh, local food they bring. Learn how your food makes it from farm to your table and why your support matters.

Videos will be released 1-2 times monthly from April - November. We will hold a fundraising event on December 4, 2025 at the Idaho Film Society to showcase the videos in a full compilation feature. Stay tuned for details!

Why should you shop a farmers market...let us tell you! We are sharing farmers market stories of best practices, innovation, community-building, and local food systems.

Through innovation during a time of crisis, the Boise Farmers Market offers access and convenience for shoppers and an additional selling opportunity for farmers, ranchers, and makers. Welcome to the Drive Thru!